PECULIARITIES AND PROBLEMS OF PERSONALITY IDENTIFICATION IN THE MODERN WORLD

The article analyzes the process of identity in modern world. Based on concept society as a “socio-cultural mosaic” authors highlight different factors influencing formation identity, well consider main forms man. Particular attention is paid to problems that arise for nation-states and traditional social institutions their citizens.
 Objective: man’s identity; identify types personal emerging world; Method methodology work: we used phenomenological, typological methods research, approach constructivism T. Lukman Peter Berger.
 Results: identification world were determined; characteristic people highlighted; arising socialization personality revealed.
 Scope results: results can be applied study cultural processes related individual.